MITOS SPORTIVITAS DAN IDENTITAS NASIONAL DALAM PIALA DUNIA FIFA 2026:
ANALISIS SEMIOTIKA ROLAND BARTHES PADA PERTANDINGAN MESIR VS. ARGENTINA
DOI:
https://doi.org/10.55122/kom57.v7i2.2403Keywords:
Semiotika Roland Barthes, Sportivitas, Identitas Nasional, Piala Dunia FIFA 2026, Komunikasi OlahragaAbstract
Piala Dunia FIFA 2026 bukan sekadar kompetisi olahraga, tetapi juga ruang komunikasi budaya tempat makna, ideologi, dan identitas nasional dikonstruksi melalui representasi simbolik. Penelitian ini bertujuan menganalisis mitos sportivitas dan identitas nasional dalam pertandingan Mesir melawan Argentina menggunakan kerangka semiotika Roland Barthes. Penelitian ini menggunakan metode kualitatif dengan paradigma interpretatif. Data dikumpulkan melalui observasi siaran pertandingan, dokumentasi visual, pemberitaan media daring, dan narasi di media digital. Analisis dilakukan melalui tiga tingkat pemaknaan Barthes, yaitu denotasi, konotasi, dan mitos. Hasil penelitian menunjukkan bahwa gestur pemain, selebrasi gol, teknologi Video Assistant Referee (VAR), simbol nasional, dan interaksi antarpemain membentuk makna fair play, penghormatan terhadap lawan, kepemimpinan, nasionalisme, dan legitimasi kemenangan. Pada tingkat mitos, sportivitas dikonstruksi sebagai nilai universal yang memperkuat identitas nasional. Argentina merepresentasikan tradisi sepak bola yang mapan, keunggulan, dan prestise, sedangkan Mesir merepresentasikan ketangguhan, martabat, dan semangat juang. Penelitian ini menyimpulkan bahwa sportivitas melampaui etika kompetisi dan berfungsi sebagai komunikasi simbolik yang mereproduksi identitas nasional serta ideologi olahraga melalui representasi media.
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